Case Study: Becrypt achieves U.S. channel growth with memoryBlue

Becrypt – Case Study

Becrypt, a London-based provider of enterprise data protection and secure mobile technologies, sought to expand into the U.S. market efficiently without diverting resources from its domestic base. The challenge was to establish a performing channel infrastructure, including distributor and reseller recruitment, while demonstrating early ROI to mitigate risk. Becrypt partnered with memoryBlue for its expertise in channel ecosystem development and management.

memoryBlue led the complete rollout of Becrypt’s North American channel strategy, delivering a two-tier model from scratch. This included recruiting a major distributor within six weeks, onboarding 14 active resellers within 18 months, and closing the first deal within 90 days. The program achieved a $190K monthly revenue run-rate, successfully establishing Becrypt's low-risk U.S. market entry.

Becrypt