Case Study: Becrypt achieves rapid U.S. channel growth with memoryBlue

Becrypt builds a U.S. channel in 6 weeks with memoryBlue

Becrypt, a London-based provider of enterprise data protection and secure mobile technologies, sought to expand into the U.S. market without diverting focus from its domestic operations. The challenge was to establish a new channel partner ecosystem efficiently and with a low-risk approach. To meet this need, Becrypt partnered with memoryBlue for its expertise in channel ecosystem development and management.

memoryBlue implemented a complete outsourced solution, conducting market analysis and building a two-tier channel model from scratch. The vendor recruited a major distributor and focused resellers, while also coordinating all ongoing training and enablement. As a result of memoryBlue's efforts, Becrypt established a $190K monthly revenue run-rate, signed a major distributor within six weeks, and closed its first deal within 90 days of the program's start.

Becrypt