Case Study: BAI Federal generates $5M in pipeline with memoryBlue

BAI Federal generates over $5M in pipeline with memoryBlue

BAI Federal, a woman-owned IT solutions provider for government agencies, faced the challenge of generating a consistent flow of sales-qualified leads for its OEM partners. To demonstrate value and wisely use market development funds, they needed a dedicated inside sales team to run targeted campaigns. Hiring and training an internal team was considered time-consuming and cost-prohibitive, and past experiences with outsourced sales had yielded mixed results.

memoryBlue provided the solution by deploying a team of trained sales development representatives (SDRs) as an extension of BAI's sales force. This team concentrated on specific manufacturer campaigns, which quickly produced over $500,000 in revenue and generated a pipeline exceeding $5 million. memoryBlue's model also allowed BAI to mitigate hiring risk by bringing three high-performing SDRs onto their internal team full-time.

BAI Federal