Case Study: APImetrics drives pipeline and closes deals with memoryBlue

APImetrics drives 72% of quarterly revenue with memoryBlue

APImetrics, a fast-growing startup providing API performance monitoring, needed to build a full sales team to increase visibility and secure clients to attract venture capital. They lacked internal resources and required a partner to manage the entire sales cycle, from outreach to close, for their innovative solution. They engaged vendor memoryBlue to address this challenge.

memoryBlue deployed a full-time resource to operate as an outsourced sales team, handling everything from target research and cold calling to hosting webinars and closing deals. The results were significant, with memoryBlue generating 51% of APImetrics' pipeline, closing three major deals directly, and contributing 72% of the company's revenue in a single quarter.

APImetrics