Case Study: Western Union strengthens global brand monitoring and reputation management with Meltwater

Western Union manages 80,000 monthly mentions with Meltwater

Western Union, a global leader in money transfers, faced the challenge of monitoring and interpreting its vast online presence, which generated approximately 80,000 media and social mentions monthly. The company needed to move beyond simple data gathering to understand the true impact of its messaging on its reputation and business priorities. They partnered with Meltwater and its media intelligence and social listening platform, Explore, to address this challenge.

Meltwater provided a comprehensive solution including real-time analysis, spike alerts for crisis detection, and custom dashboards for campaign monitoring. This enabled Western Union's team to convert data into strategic narratives and efficiently report to stakeholders. The Meltwater platform and its professional services team, which acted as an extension of Western Union's own, helped the company speed up its communications strategy, identify risks and opportunities faster, and align its messaging with overarching business goals.

Western Union