Case Study: Safaricom achieves real-time brand monitoring and media reach insights with Meltwater

Safaricom - Customer Case Study

Safaricom, Kenya’s largest telecommunications provider and home of MPESA, needed a continuous, real-time view of how its brand and press releases were being received online. The company wanted to measure the reach and sentiment of stories, identify which publishers covered them, and receive alerts so teams could act quickly in the event of issues.

Meltwater delivered a monitoring solution with real-time alerts via email and mobile, analytics to measure story reach and discover top publishers, and sentiment tracking across news sites, blogs and social platforms. As a result, Safaricom stays “always in the know,” can shape storytelling and media relationships more effectively, and is better prepared to execute communications or crisis responses.

Safaricom

Vivienne Ethangatta

Corporate Communications & Social Media Manager