Case Study: PLDT strengthens media relations and reputation monitoring with Meltwater

PLDT strengthens competitor intelligence and Tagalog sentiment reporting with Meltwater

PLDT, the Philippines' largest telecommunications company, faced a challenge in measuring the effectiveness of its high volume of media communications and in managing its reputational risk. The small corporate communications team, led by Cathy Yap-Yang, lacked the tools to gauge media sentiment, track competitor performance, and determine if their content strategy was working in a highly competitive market.

By implementing the Meltwater media monitoring suite, PLDT gained a powerful solution for reputation management. Meltwater's tools, including its Entity Sentiment analysis with support for the local Tagalog language, provided granular, accurate competitor intelligence and the ability to quickly detect negative commentary. This gave the team more time to prepare responses and allowed them to present definitive, structured reports to internal management, leading to a more professional and effective communications strategy.

PLDT