Case Study: PLDT achieves stronger reputation management and competitor sentiment insights with Meltwater

PLDT - Customer Case Study

PLDT, the Philippines’ largest fully integrated telecommunications company, faced a communications challenge: a small corporate comms team led by Cathy Yap‑Yang was producing many media releases and content but lacked the insight to know which stories were working, how sentiment was shifting, or how PLDT stacked up against competitors — especially when multiple brands were mentioned in the same article or when commentary appeared in Tagalog. Management needed clear, fast answers on reputational impact and competitor performance.

Using Meltwater’s media monitoring, customizable searches and Entity Sentiment (powered by NLP and NER with Tagalog support), the team gained granular, entity-level sentiment and share-of-voice tracking. The result: quicker detection of negative commentary, accurate competitor intelligence, measurable story performance, and a more professional, structured approach to media engagement and internal reporting.

PLDT

Cathy Yap-Yang

First VP & Group Head, Corporate Communications