Case Study: Waste Corporation of America (WCA) nets 1,010% ROI and 253% more leads with Melissa’s Global Express Entry

WCA Nets 1,010% ROI + 253% Increase in Lead Creation with Address Autocomplete

WCA Waste Corporation, a Southern U.S. waste services provider, faced frequent CRM data-entry errors and low sales adoption because prospects’ addresses (ZIPs, states, suites) were often missing or incorrect, causing billing, contract and service-delivery problems. To address this, WCA deployed Melissa’s cloud-based Global Express Entry to streamline and validate address capture at the point of entry.

Melissa’s Global Express Entry autocompletes and verifies addresses from partial input (including suite numbers), prevents duplicates and makes CRM entry faster and more accurate—reducing address entry time from about one minute to roughly 10 seconds. The Melissa solution boosted CRM adoption, drove a 253% increase in lead creation, and delivered a 1,010% ROI while cutting errors that impacted billing and service fulfillment.

WCA Waste Corporation

Andrew Miller

Director–IT Application Development