Case Study: Penton achieves 140% ROI and automates data validation with Melissa (using Pentaho Data Integration)

Using Data to Power their Business Has Resulted in a 140% ROI Thanks to Pentaho and Melissa Data

Penton, a long-established information services company, faced the challenge of consolidating multiple disparate databases and manually validating large volumes of Department of Transportation and website visitor data to scale products like FleetSeek. To automate data quality and support new digital products, Penton adopted Pentaho Data Integration with an integrated contact verification component from Melissa to standardize, validate and cleanse incoming records.

Using Pentaho together with Melissa’s contact verification, Penton automated data cleansing and formatting, freeing analysts from manual verification and reducing about 40 hours of work per week. The solution generated an estimated 140% ROI, simplified engineering by removing the need for multiple database specialists, enabled enrichment with insurance and claims data for FleetSeek, and positioned Penton to roll out new vertical products and predictive analytics—benefits driven in part by Melissa’s validation services.

Penton

Tim Jumps

Director of Data Engineering