Case Study: Clarke Real Estate Group achieves 60% growth and more qualified leads with Melissa Data's Carrier Routes by ZIP Lookup

Real Estate Investor Fuels More Qualified Leads with Free Online Lookups

Clarke Real Estate Group, a national real estate acquisitions, financing and consulting firm, was struggling with low response rates from broad one-shot direct mail campaigns during a housing market slump. To refine targeting and deliver more consistent, neighborhood-level mailings, Clarke turned to Melissa and its Carrier Routes by ZIP® Lookup (part of Melissa’s Free Lookups) to identify precise carrier routes and gather local demographic and property information.

Using Melissa’s Carrier Route Lookup to verify addresses, view neighborhood demographics and property data, and selectively target carrier routes, Clarke focused mailings on the most promising areas and purchased occupant lists presorted for lower postage. The Melissa solution saved time and money, filled Clarke’s pipeline with qualified leads from desired markets, and helped grow his business by an estimated 60%, with more consistent inbound calls from targeted areas.

Clarke Real Estate Group

Dwaine Clarke

President