Case Study: Custom House Publishers, Inc. reduces undeliverable mail and saves postage with Melissa's MAILERS+4® postal automation software

Publishing Company Grows With Help From Software Provider

Custom House Publishers, Inc., a Worthington, Ohio–based direct-mail publisher founded by Leo Zupan, needed to reduce undeliverable mail and cut postage and printing costs for its real-estate client mailings. To solve this, Custom House Publishers partnered with Melissa and implemented Melissa’s MAILERS+4® postal automation software for CASS processing and barcoding.

Melissa used MAILERS+4® to validate addresses, remove duplicates, and ensure postal compliance while providing dedicated support from staff like Maureen Bishop. The result: fewer undeliverable pieces, lower postage and printing expenses, qualified mailings for postal discounts, and increased response rates—clear, measurable cost savings and operational growth driven by Melissa.

Custom House Publishers, Inc

Leo Zupan

Publisher and President