Case Study: Clik2Flip boosts revenue and subscriptions and reduces churn with Melissa

Melissa Helps Clik2Flip Boost Revenue and Subscriptions and Reduce Churn

Clik2Flip, an online value calculator for real estate investors, needed richer, verified property and owner data to help users quickly evaluate flip and rental opportunities—often from incomplete or non‑traditional street information. To solve this, Clik2Flip partnered with Melissa and implemented Melissa’s Personator toolset to provide geolocation, advanced address lookup, owner contact verification and demographic and property details needed for investment decisions.

By integrating Melissa’s Personator, Clik2Flip can instantly retrieve ownership, occupancy, last‑sale and comparable values, generate ARV estimates and investor reports, and even surface credit/debt indicators for distressed properties. The results have been measurable: Melissa helped Clik2Flip grow monthly active subscriptions by about 10% each month over the past year, reduce churn by nearly 60%, and achieve repeated double revenue growth—delivering an ROI that more than paid for the solution.

Clik2Flip

Jon Crosby

Founder