Case Study: Z1 Motorsports achieves 90%+ reduction in e‑commerce fraud and chargebacks with Melissa's Personator and U.S. Property Data

Melissa dramatically reduces fraudulent e-commerce transactions for online automotive retailer by 90+%

Z1 Motorsports, an online retailer of high-performance Nissan and Infiniti parts, was experiencing significant e-commerce fraud—about $250,000 in annual chargebacks—and a slow manual vetting process that took roughly 7.5 minutes per flagged order. To address this, Z1 turned to Melissa, implementing the Personator Web Service alongside Melissa’s U.S. Property Data to validate names, addresses, phones, emails and property ownership details.

Using Melissa’s Personator and U.S. Property Data to verify billing/shipping matches and pull property information, Z1 ran roughly $1.5M of suspicious orders through the service and cut annual chargebacks from $250,000 to $22,000 (a 90%+ reduction). The solution also reduced manual verification time to about 1.5 minutes per account and strengthened Z1’s chargeback disputes, delivering clear time and cost savings.

Z1 Motorsports

Alistair Cruickshank

Director of IT