Case Study: Rockwells Restaurant achieves 15% increase in event sales with Melissa Data Email Marketing Services

Local Restaurant Uses Email Marketing to Promote Live Entertainment

Rockwells, a Pelham, N.Y. restaurant known for live comedy and music, needed a more cost‑effective way to promote events and cut postage and paper costs from direct mail. To reach local residents and drive foot traffic, Rockwells turned to Melissa for Email Marketing Services to build targeted email lists and run promotional campaigns.

Melissa designed and sent targeted emails, provided local email addresses as qualified leads, and tracked campaign performance. The email program delivered consistent open rates, generated about 200 clicks to Rockwells’ website and produced a 15% increase in sales for the restaurant’s comedy and music events, demonstrating measurable lift from Melissa’s services.

Rockwells

Stephen Robins

Manager