Case Study: EdVantage Strategy Group achieves accurate, up-to-date contact data for strategic school communications with Melissa's Listware

Listware Gives EdVantage the Advantage with Accurate Data for Strategic Communications

EdVantage, a full‑service public relations firm serving school districts, faced the challenge of reaching parents and voters with timely information amid rapidly changing contact data. To reliably communicate about enrollment, school choice, workforce training and bond elections, EdVantage data director Keith Annis deployed Melissa’s Listware to verify, correct and standardize addresses and contact details, including running NCOA updates to track people moving into and within districts.

Melissa’s Listware provided verified current addresses, phone numbers, emails, precise latitude/longitude, household and parent status, and cleaner voter-roll data via an easy dashboard that returns sample counts before purchases. The solution sped outreach and improved targeting for campaigns while controlling costs—Listware credits run roughly $3 per 1,000 and data can be obtained for as little as a penny a record—saving time and reducing wasted mailings and outreach for EdVantage.

EdVantage

Keith Annis

Data Director