Case Study: Jerry's Artarama achieves 30% reduction in ordering mistakes with Melissa's address verification

How to make e-commerce address verification a fine art

Jerry’s Artarama, a Raleigh, N.C.–based supplier of fine art supplies with 16 stores and a large e-commerce business, was struggling with shipping and billing address errors, mobile “fat fingers,” misidentified business vs. residential addresses, and the resulting chargebacks and delays. To tighten order accuracy and reduce fulfillment headaches, Jerry’s turned to Melissa and its data quality/address verification solutions.

Melissa implemented a suite of tools — including cloud-based Personator, Global Address Verification and a Magento autocomplete plugin — to validate and standardize names, addresses, phones and emails, cross-check billing vs. shipping (and IP geolocation), and speed checkout. The result: faster, more accurate orders, an estimated halving of data-entry keystrokes at checkout and a 30% reduction in ordering mistakes in 2016, with lower returns, fewer fraud-related chargebacks and improved customer retention.

Jerry’s Artarama

Michael Marchetta

Director of Marketing Operations