Case Study: HUF (skatewear retailer) achieves 25% sales increase, 20% lower shipping costs and reduced cart abandonment with Melissa (address and data-quality solutions)

How Melissa helps online retailers close sales, increase sales

HUF, a skateboarding, streetwear and sneaker retailer with a large e-commerce business, faced high cart abandonment as online shoppers demanded clear shipping costs and delivery options up front. To smooth the buying experience HUF worked with Decimal.io, using address verification and data quality services supplied by Melissa to determine precise distances, delivery times and whether an address is residential or business.

Melissa’s address verification and data quality capabilities were integrated into Decimal.io’s checkout display to show shipping-cost options and delivery dates before purchase, letting customers choose free slower shipping or pay for faster delivery. The Melissa-enabled solution cut HUF’s cart abandonment from about 85% to 77%, reduced shipping rates by roughly 20%, and helped increase sales by about 25% (with 10–15% of shoppers opting for faster, paid shipping), improving margins and conversion.

HUF

Jino Choi

General Manager