Case Study: car2go achieves faster, secure mobile onboarding and higher customer satisfaction with Melissa

How car2go improved Customer Onboarding, with greater satisfaction and powerful data security

car2go, the market leader in free‑floating carsharing, needed to move customer onboarding fully to mobile while meeting KYC, data‑protection and fast international address‑verification requirements. To replace in‑store registration and shorten the sign‑up experience, car2go selected Melissa (using its data validation tools and Personator World identity verification) to provide a secure, real‑time web service for address and identity checks.

Melissa implemented a dedicated private‑cloud web service that validates address data in seconds, runs international identity checks and integrated easily into car2go’s app. The result: customers can register on their smartphone and be renting within minutes, faster onboarding, 24/7 support, and a measurable reduction in manual validation costs while maintaining high quality and compliance.

car2go

Elisabeth Ihmels

Digital Optimization Manager