Case Study: Frito-Lay achieves 80% increase in delivery accuracy with Melissa's GeoCoder

Frito-Lay Bolsters Delivery Efficiency with GeoCoder

Frito-Lay, the $10 billion convenient foods division of PepsiCo, needed to improve delivery accuracy and routing efficiency to ensure products reached the correct locations. To solve this, Frito-Lay partnered with Melissa and deployed the GeoCoder add-on to MAILERS+4 to verify, standardize and append ZIP+4–level latitude/longitude and related census/FIPS data to customer addresses.

Melissa’s GeoCoder data was integrated with Frito-Lay’s Roadnet routing tool to plot precise coordinates, optimize routes and find the closest dealer locations; as a result Frito-Lay increased the rate of accurate deliveries by 80 percent, gained reliable lat/longs for mapping, and improved overall delivery efficiency.

Frito-Lay

Keith M.

Customer Logistics Analyst