Case Study: eToro achieves faster onboarding and stronger fraud prevention with Melissa eIDV

eToro, the world’s leading social investing platform uses Melissa electronic identity verification (eIDV) to streamline onboarding and combat fraud

Etoro, the world’s leading social investing platform, needed to speed and simplify account onboarding while meeting KYC/regulatory requirements and reducing fraud. To avoid slow, manual document checks that frustrate users, Etoro engaged Melissa and its electronic identity verification (eIDV) services to automate identity proofing at registration.

Melissa’s eIDV was integrated via apps, SaaS and web APIs to run real-time checks against global data sources, delivering identity decisions in seconds rather than minutes so users can begin investing immediately. The solution reduced manual checks, lowered time and cost, provided PDF auditor reports for compliance, and scaled from as few as 100 checks a year to millions — demonstrating measurable improvements in Etoro’s onboarding speed, user experience, and fraud controls.

Etoro

Vsevolod Babiev

Business Analyst