Case Study: Connectify Networks achieves cleaner addresses and higher-quality leads with Melissa Data's Data Quality Web Service

Connectify Cleans Co-Registration Data with Address Verification Web Service

Connectify Networks, a San Francisco–based digital media company that builds permission-based co-registration campaigns for advertisers, faced a data-quality problem: up to 15% of registration records contained missing or incorrect address and phone information, threatening client revenue and partner monetization. To clean and verify contact data at point of entry, Connectify turned to Melissa’s Data Quality Web Service (DQWS).

Melissa implemented its 24/7 Data Quality Web Service to validate millions of addresses and phone numbers in real time and in batch, including telephone checks that match area code/prefix to ZIP. Integration was quick, responses returned within seconds, and the service reduced manual monitoring while improving lead quality and fueling more revenue for Connectify’s advertisers and publishers.

Connectify Networks

Scott Perkins

President and CEO