Case Study: Clairvoyix achieves $100K+ savings and automated, accurate marketing data hygiene with Melissa’s Data Quality Suite

Clairvoyix Cleans Critical Marketing Data with Melissa’s Data Quality Suite

Clairvoyix, a Nevada-based provider of hospitality-focused marketing automation and data management, needed a reliable, affordable way to clean and enhance client contact records after finding previous transaction-based address solutions too costly. Clairvoyix chose Melissa and its Data Quality Suite (including Email Append) to provide accurate, scalable data hygiene for addresses, phones, names and emails.

Melissa’s Data Quality Suite was integrated into Clairvoyix’s SaaS platform to run fully automated nightly verification, correction and standardization; Melissa’s Email Append added nearly a million deliverable email addresses for a major client and helped Clairvoyix save more than $100,000 in the first year, improving deliverability, lowering maintenance costs, and contributing to record growth for clients like La Quinta.

Clairvoyix

Mike Schmitt

CEO