Case Study: APX Alarm Security Solutions Inc. achieves lifesaving address accuracy and faster emergency response with Melissa's WebSmart Service

Accurate Contact Data is the Difference Between Life and Death

APX Alarm Security Solutions Inc., a nationwide residential security company based in Provo, UT that maintains over 300,000 accounts, faced a critical need for accurate customer contact data so emergency responders could be dispatched to the correct location. Manual validation was slow and error-prone, risking delays in fire, medical, or police response. To address this, APX deployed Melissa’s WebSmart Service and GeoCoder Object to verify names, addresses, phone numbers, and emails in real time at point of entry.

Melissa’s WebSmart Service was integrated into APX’s website, lead forms and field data workflows to instantly correct contact details, while GeoCoder appended latitude/longitude and census tract/block data for mapping and nearest-service lookup. Running thousands of records per day, the solution yielded seamless, one-click verification, reduced bad-data entry, improved billing accuracy, and faster, more reliable emergency dispatch — directly supporting APX’s mission to protect families.

APX Alarm Security Solutions Inc.

James Nelson

Director of Software Development