Case Study: Alaska Airlines boosts Hawaii bookings with Mekanism's Swell Deals campaign

Alaska Airlines lifts bookings 395% with Mekanism

Alaska Airlines faced the challenge of increasing sales for its West Coast routes to Hawaii. The airline was being outspent by competitors in a category where fare sale messaging was largely homogeneous. The vendor Mekanism developed a solution for this campaign.

Mekanism created the "Swell Deals" campaign in partnership with Surfline. They funneled live surf data from buoys into Alaska Airlines' e-commerce platform and digital ads to trigger lower fares to Hawaii when wave conditions were ideal. This innovative solution resulted in a 395% increase in bookings and a 17% rise in on-site revenue during the five-day promotion. The campaign also won several prestigious awards for Mekanism.

Alaska Airlines