Case Study: Trinchero Family Estates centralizes content and streamlines sales with Mediafly

Trinchero Family Estates Aligns Sales and Marketing with Mediafly

Trinchero Family Estates, a global wine and spirits leader with operations in nearly 50 countries, needed a better way to align marketing and sales. With content spread across eight separate systems, sales reps were spending 40 to 60 hours each month searching for and adapting materials, while marketers had little visibility into how content was being used. Mediafly was brought in to help centralize and streamline the content workflow.

Mediafly implemented a consolidated content hub that gave Trinchero’s teams one place to manage, access, personalize, share, and analyze content. The platform surfaced the right materials to the right reps at the right time and provided engagement insights for marketers to optimize content by persona, segment, and buying stage. As a result, Trinchero reduced white noise for sellers and made all selling materials “one click away,” improving efficiency and content visibility across the organization.

Trinchero Family Estates

Devin Long

Business Intelligence and Data Strategy