Case Study: Thermo Fisher Scientific achieves streamlined sales communication and centralized content distribution with Mediafly

Streamlining Sales Communication for a Biotechnology Giant

Thermo Fisher Scientific, a biotechnology product development company with 10,000+ employees, needed a way to collect and distribute up-to-date sales and marketing content across a large, complex product catalog. To efficiently manage large volumes and multiple content types for marketing and sales teams, they turned to Mediafly and its content distribution platform.

Mediafly implemented its platform to align, organize and distribute content, replace legacy tools, notify stakeholders of major updates, and enable sales reps to send collections of PDFs and videos to buyers in a single email. As a result, Mediafly became central to Thermo Fisher Scientific’s sales and marketing processes, improving sales agility, enabling campaign tracking and usage analytics, and expanding platform use beyond sales and marketing into product development.

Thermo Fisher Scientific