Case Study: Splunk achieves a $120M revenue boost and 10% upsell increase with Mediafly's value-selling and ROI/TCO solution

Splunk Sees $120M Revenue Boost From Partnering With Customers on Value Selling and ROI/TCO

Splunk, the San Francisco–based provider of real‑time operational intelligence with 4,500+ employees, needed to convince customers to expand Splunk across more use cases, accelerate purchase decisions, and shorten ramp time for new reps. To address this, Splunk partnered with Mediafly to deploy easy-to-use, collaborative value‑storytelling tools and ROI/TCO benefit calculators that shifted the team from product‑led to value‑centric selling.

Mediafly implemented a value‑selling platform with interactive ROI/TCO calculators and collaborative storytelling features, launching a pilot in six weeks. The Mediafly solution helped Splunk win larger orders and speed deals, delivering a $120M boost in revenue, a 10% increase in upsell, shorter sales cycles, and reduced ramp time for new sales hires.

Splunk

Doug May

Director