Case Study: Sealed Air scales value selling with Mediafly

Sealed Air improves engagement & enables sales growth with Mediafly

Sealed Air, a global manufacturing and packaging company, needed to unify two separate sales enablement environments after its Food and Protective Packaging businesses had operated independently for years. The company wanted a single platform that could improve strategic account engagement, shift sellers from product pitching to value selling, and support new growth initiatives across a global sales organization. Mediafly was selected as the enablement platform to help address these challenges.

Mediafly helped Sealed Air consolidate four content libraries into one global-ready sales application in just six weeks, replacing spreadsheets with interactive value calculators and enabling personalized workspaces, content sharing, and insights dashboards. The rollout drove 90% user adoption in the first two months and increased engagement per user by 13%, while also improving productivity and speeding time to market for campaigns and new products.

Sealed Air

Kevin White

Director of CRM, Sales Process & Technology Enablement