Case Study: Upfront (Global Media Conglomerate’s Annual Sales Event) achieves seamless content delivery and 26% increase in viewers with Mediafly

Providing Mission Critical Consulting for a Global Media Conglomerate Event

Upfront, a global media and entertainment conglomerate preparing for its biggest annual sales event, faced major delays from poor cross‑department communication and inefficient content storage and sharing. The company urgently needed a technology partner that could provide both a robust content-delivery solution and hands-on project management. Mediafly stepped in to provide a branded mobile app plus engineering, customer success, and mission-critical consulting services to address these needs.

Mediafly implemented a detailed three-month plan, designed and tested a branded mobile app, and established a rigorous communication cadence with weekly touchpoints across studios, partners, and suppliers, effectively becoming mission control for the Upfront. The result was seamless access and presentation of all content, on‑time approvals and app delivery, flawless execution, and a 26% increase in recorded users for the streamed event; the client has retained Mediafly for six consecutive years.

Upfront