Case Study: Okta achieves higher win rates with Mediafly Value

Okta increases win rates 30% with Mediafly

Okta, an identity and access management company, faced challenges in demonstrating the value of its products to buyers early in the sales cycle. Sellers used outdated content, which stalled deals and hurt revenue. To address this, Okta partnered with Mediafly and implemented its Mediafly Value solution to enable dynamic, data-driven business case creation.

The Mediafly Value platform gave Okta's sellers access to up-to-date, marketing-approved content to engage buyers with real-time value demonstrations. This solution led to a 30 percent increase in win rate and influenced over 140 million dollars in deal engagement, transforming Okta's sales approach with confident, value-led conversations.

Okta