Case Study: Objective Corporation achieves credible financial justification and faster deal wins with Mediafly

Objective Corporation Creates More Compelling Financial Justification for Information and Process Governance

Objective Corporation, an Australian information and process governance provider (250+ employees), needed a way to quantify and communicate solution value early in the sales cycle to improve prospect engagement and close deals. To solve this, Objective partnered with Mediafly to develop a credible financial justification model and an interactive sales tool integrated into Objective’s Value Program.

Mediafly’s solution delivers personalized commercial insights, ROI calculations, solution recommendations and relevant success stories for each opportunity, enabling Objective to engage with business value earlier, scale ROI analysis across more deals, and accelerate consensus among buying committees. As a result, Objective reports differentiating from competitors, winning more business, and fueling revenue growth by using the Mediafly tools to produce stronger, measurable business cases.

Objective Corporation

Nick Bishara

Director of Sales Operations