Case Study: NxStage Medical boosts sales value storytelling with Mediafly

NxStage Accelerates Deal Velocity with Mediafly

NxStage Medical, Inc., an American medical service company focused on kidney disease treatment, needed a better way to present its clinical value to customers. Its sales teams were relying on a cumbersome spreadsheet, and sellers often shared the full file instead of a clear output, making it difficult to tell a concise, compelling economic story. Mediafly’s value selling tools were brought in to help support the sales organization’s customer conversations.

With Mediafly, NxStage transformed the spreadsheet into an interactive application that guided reps through the economic journey with tailored marketing content and clinical benefits at the center. Customers received automated, customized post-meeting reports, and the company gained stronger internal alignment, stakeholder buy-in, and more consistent messaging. The case study says Mediafly helped NxStage exceed its sales objectives and drive growth, though it does not provide specific numerical metrics.

NxStage Medical Inc

Nick Castellano

Director of Channel Marketing