Case Study: Huntsman Advanced Materials achieves higher sales productivity and improved cross-selling with Mediafly

Huntsman Advanced Materials Improves Sales Productivity & Content Engagement with Mediafly

Huntsman Advanced Materials needed to replace printed and scattered digital sales collateral with a single, up-to-date repository after sales reps struggled to find and share relevant content, limiting cross-sell opportunities and wasting print spend. To solve this, Huntsman deployed a new sales application powered by Mediafly content management tools as a centralized, searchable source of customer-facing collateral.

Mediafly delivered a single source of truth rolled out to 22 beta users, integrated with Huntsman’s sales tech stack and providing advanced content insights (who viewed what, for how long, and whether it was shared). The solution reduced time spent searching for content, enabled personalized content recommendations, improved real-time cross-selling, eliminated print costs, and helped rep follow-ups that have already been attributed to closed new business — demonstrating measurable gains in sales productivity.

Huntsman Advanced Materials

Gabriel De La Torriente

Sales Leader T&I, Distribution & Wind