Case Study: Dendreon achieves digital selling transformation and increased sales efficiency with Mediafly

How Dendreon effectively pivoted their sales strategy to reflect the changing needs of their buyers

Dendreon Pharmaceuticals, LLC, a California-based pharmaceutical company, faced the challenge of differentiating in a regulated market while moving away from costly printed collateral and maintaining FDA-compliant information delivery. To digitize their sales process and enable more engaging, value‑added conversations, Dendreon adopted Mediafly’s sales enablement platform.

Mediafly delivered mobile sales apps, centralized content management, and analytics so reps could present up-to-date, compliant materials anywhere and track customer interactions (opens, downloads, engagement). As a result, Dendreon empowered its sellers, elevated customer-facing presentations, and increased overall sales efficiency.

Dendreon

Derek Biedermann

Brand Manager