Case Study: Givaudan elevates buyer engagement with Mediafly

Givaudan expands sales enablement to 1000+ users with Mediafly

Givaudan, the world's leading manufacturer of flavors and fragrances, sought to transform its buyer experience by shifting to a more emotionally based sales approach. This was hindered by outdated and inconsistent content spread across multiple platforms, which created a poor experience for buyers. To address this, they turned to the Mediafly Platform for a sales enablement solution.

Mediafly provided a centralized sales application that gave Givaudan's sellers real-time access to approved content, both online and offline. This allowed sales reps to spend more time in meaningful customer conversations. The solution was so successful with the initial 125 North American users that Givaudan expanded it globally, ultimately rolling it out to over 1000 users worldwide.

Givaudan