Case Study: Franke Netherlands reduces print costs and boosts sales effectiveness with Mediafly

Franke Netherlands deploys Mediafly following the success of UK sales app

Franke Netherlands, the Dutch arm of the Franke Group, has a small B2B sales team selling kitchen worktops, hoods, taps and foodservice equipment and was struggling with inconsistent, out-of-date sales materials. They needed a single place to access and update content, share materials directly with customers, and measure campaign success — and after seeing the UK division’s success, Franke Netherlands deployed Mediafly’s sales enablement platform to solve these challenges.

Mediafly delivered mobile sales presentation apps, centralized content management, analytics and data forms so reps could tailor conversations, share content by email and capture orders on the spot. Using Mediafly, Franke Netherlands dramatically reduced print volumes (from about 50,000 to 5,000 leaflets a year), cut cost and waste, improved campaign tracking and sped up sales conversations and order capture.

Franke Netherlands