Case Study: PTC achieves earlier, scalable value engagements and more qualified leads with Mediafly's Service Parts Management Benefits Assessment

Driving More Value Engagements Earlier with the PTC Service Parts Management Benefits Assessment

PTC, a global Service Parts Management business unit, was using an internal SME-built spreadsheet to create financial business cases, but the complexity limited adoption and kept business value from reaching many service prospects. PTC engaged Mediafly to convert and enrich that spreadsheet into an interactive self-service tool—the PTC SPM Benefits Assessment—so prospects, sellers and partners could more easily assess challenges and quantify benefits.

Mediafly worked with PTC’s marketing, web and expert teams to validate and third-party certify the financial model, build an attractive interactive tool on PTC.com, and integrate gated report emails for real-time lead capture into Eloqua. The Mediafly-powered Benefits Assessment made the value program scalable, enabled earlier value conversations across more deals, increased qualified leads, educated buyers, and helped prospects present credible business cases to accelerate purchase decisions.

PTC

David Lee

Marketing Manager for Service Lifecycle Management Business Unit – Global Sales