Case Study: MillerCoors achieves restored on-premise distribution and 8,000+ user adoption with Mediafly

Driving Distribution for MillerCoors

MillerCoors, a major CPG brewer, faced declining beer distribution in bars, clubs and restaurants as consumers visited less and competition from wine, spirits and craft beer grew. The sales organization needed a faster, more compelling way to demonstrate to time‑pressed on‑premise retailers that MillerCoors brands drive revenue. MillerCoors partnered with Mediafly and adopted Mediafly’s Evolved Selling™ mobile sales enablement solution to make their category data and value story portable and persuasive.

Mediafly built a device‑agnostic, data‑rich mobile platform that put interactive category insights, ROI calculators and field reporting at sellers’ fingertips, enabling data‑driven conversations and feedback to marketing. The Mediafly solution helped reverse several years of declining on‑premise distribution, strengthened retailer relationships, and scaled user adoption from about 250 to over 8,000 users — a success now being extended globally by Molson Coors.

MillerCoors

MillerCoors