Case Study: Dr. Falk Pharma achieves more engaging, compliant sales conversations and reduced costs with Mediafly

Dr. Falk Goes Digital To Lead Better, More Valuable Sales Conversations

Dr. Falk Pharma, a Germany-based specialty pharma company, was printing large volumes of sales collateral but still struggled to equip reps with the right materials for each indication. Their custom-built iOS app proved fragile with system updates, so they sought an off-the-shelf solution that offered a simple content repository, vendor-managed updates and maintenance, iPad controls for sensitive materials, and easy distribution — and selected Mediafly’s sales enablement platform and mobile presentation apps.

Mediafly delivered centralized content management, mobile presentation apps, analytics, and the ability to push quick, regulatory-driven updates while handling software maintenance. As a result — after about six years of use — Dr. Falk Pharma reports more engaging, customizable sales conversations (custom playlists), faster updates with no printing costs, and reduced waste and operational stress, with Mediafly firmly embedded in their sales process.

Dr. Falk Pharma

Caroline Turnbull

Marketing Manager