Case Study: Commvault achieves faster lead qualification and improved demand generation with Mediafly ValueStory

Commvault Needed Tools to Quantify Value for Buyers Earlier in the Sales Cycle

Commvault, a leading provider of enterprise storage, backup and information lifecycle management solutions, needed a simple, credible way to quantify cost and business benefits of its new Hyperscale backup offering and to personalize value for diverse buyer personas. To meet this challenge, Commvault partnered with Mediafly and deployed Mediafly ValueStory to create online, interactive value assessments for prospects.

Using Mediafly ValueStory, Commvault launched self-service website tools and targeted assessment reports that let prospects quantify value early in the buying process. The Mediafly solution drove measurable impact: improved sales opportunities, stronger demand generation from marketing campaigns, and reduced time to a qualified lead — with a high percentage of leads moving into active sales opportunities.

Commvault

Lance Shaw

Director of Solutions Marketing