Case Study: ADP cuts stalled deals in half with Mediafly

ADP Adopts Value Selling to Move 50% More Deals From “Do Nothing” to “Yes”

ADP, a major provider of human capital management services, faced a challenge where 60% of their deals stalled after the first meeting. Their sales team lacked a central tool to consistently demonstrate the value and total cost of ownership of their integrated solutions, making it difficult to compete in the mid-market and enterprise space. To address this, they partnered with vendor Mediafly.

Mediafly implemented a value-based sales tool that combined content and data into a personalized diagnostic approach for sales reps to use with buyers. This solution enabled ADP to cut their number of stalled deals in half, moving 50% more deals to close. The leads generated through the new tool were higher-value and more likely to convert, while also providing better tracking of sales data.

ADP

Patrick Flanigan

Senior Director of Sales Enablement