Case Study: Swisscom increases customer satisfaction and NPS with Media Distillery

Swisscom Drives NPS Increase With Premium Ad-Skipping Feature

Swisscom, Switzerland's leading telecom provider, faced a challenge when new regulations restricted the ability for customers to skip ads on TV replays. They needed a way to accurately detect advertising breaks across all their popular channels to power a new premium ad-free product. To solve this, they turned to vendor Media Distillery and its AI-powered Ad Break Distillery and EPG Correction Distillery solutions.

Media Distillery implemented its solutions to analyze broadcast streams in real-time, accurately pinpointing ad breaks to enable a "Skip Commercial" button. This provided a seamless ad-free experience for subscribers of the Replay Comfort product. The implementation resulted in a significantly higher Net Promoter Score (NPS) for these subscribers and enhanced overall customer satisfaction and engagement on the Swisscom platform.

Swisscom

Philipp Wuethrich

Head of TV and Smart Products Backend Software Development