Case Study: Return on Digital achieves streamlined CRO, centralized reporting and increased revenue with Medallia Digital Experience Analytics

Using Decibel Insight To Deliver Expert Conversion Optimization And User Experience Services

Return on Digital, an award-winning digital agency in Manchester, faced rising client expectations around traffic generation, conversion rate optimization (CRO), and split testing that threatened to create a resource bottleneck. To streamline delivery and integrate CRO and UX into campaigns, they placed Decibel Insight at the heart of their conversion optimization and user experience services.

Decibel Insight delivered a customer-experience analytics platform that let Return on Digital centralize reporting (replacing three to four separate tools), streamline processes, and resolve client conversion issues while feeding insights to content, technical, and strategy teams. As a result, Decibel Insight enabled the agency to scale its CRO and UX offering more efficiently and was instrumental in winning new business and generating additional revenue.

Return on Digital

Martin Crutchley

Digital Strategist