Case Study: Dun & Bradstreet boosts careers traffic and improves search UX with Medallia Digital Experience Analytics

Optimizing user flow and driving targeted traffic with Decibel and Adobe Target

Dun & Bradstreet, a company providing data and analytics solutions, needed to improve their digital user experience and optimize key areas of their dnb.com website. They partnered with the vendor Medallia Digital Experience Analytics, using its digital experience analytics tools, to gain deeper user insights that would inform their optimization efforts.

Medallia Digital Experience Analytics provided the solution by enabling the team to analyze user behavior through session replays and create specific user segments. This allowed them to first identify and fix a navigation issue, which resulted in a 168% increase in traffic to the careers section. The platform also helped validate a usability problem with a search function, leading to a targeted redesign. Medallia Digital Experience Analytics's integration with Adobe Target further empowered the team to build rich reports on user experience for different test variations.

Dun & Bradstreet

Merritt Aho

Director of Testing & Optimization