Case Study: EF Education First boosts form submissions by 20% with Medallia Digital Experience Analytics

EF uses Adobe partner Decibel Insight to expand insights beyond what’s happening to why it’s happening

EF Education First, a leading private international education company, needed deeper insights into why visitors were behaving in certain ways on its website. The challenge was a lack of transparency into the customer experience and the need for a solution that would integrate with its Adobe Marketing Cloud to move beyond basic analytics. Vendor Medallia Digital Experience Analytics (formerly Decibel Insight) was selected to provide these deeper behavioral insights.

The solution was integrated with Adobe Analytics and Target. This provided EF with new metrics and visual tools like session replays and heatmaps to understand user pain points. By acting on these insights, such as adding CTAs in high-attention areas, EF achieved a 20% increase in form submission rates. This optimization led to more leads, more conversions, and increased revenue for the company.

EF Education First

Helena Boada

Digital Marketing Analyst