Case Study: Texas A&M Hotel & Conference Center achieves higher guest satisfaction and faster service with Medallia Concierge

Texas A&M Hotel & Conference Center Improves Staff Efficiency & Reduces Calls with Messaging

Texas A&M Hotel & Conference Center faced declining attendance and a loss of personal connection with guests and event attendees, making it harder to retain customers and fill sessions. To modernize outreach and enable real‑time, two‑way conversations, the center partnered with Medallia Concierge and deployed Medallia Concierge’s messaging-based guest engagement platform.

Medallia Concierge implemented personalized, automated text reminders, two‑way messaging for questions and support, and workflow automation for staff communications. As a result, the center saw far fewer missed bookings and no‑shows, improved retention and lead nurturing, faster guest support, and deeper relationships with attendees — all driven by Medallia Concierge’s messaging solution.

Texas A&M Hotel & Conference Center

Tiaan Homann

Director of Rooms