Case Study: Real Star Property Management saves $985K and protects tenants during the 2021 Texas power crisis with Medallia Concierge

Real Star Property Management Turned to Real-Time Messaging During the 2021 Texas Power Crisis

Real Star Property Management, a Central Texas firm managing 2,000+ single-family properties, needed a centralized mobile messaging solution to speed communications with tenants, homeowners and vendors and to track trends across its growing portfolio. During the 2021 Texas power crisis the company faced an urgent need to notify residents and coordinate responses quickly; after evaluating options it relied on Medallia Concierge’s real-time messaging capabilities (via the Zingle platform) to close that communication gap.

Medallia Concierge implemented automated routing, intent-driven responses, group segmentation and rapid media distribution so Real Star Property Management could send a tutorial video and emergency alerts within minutes of tenants texting “999.” The real-time messaging solution routed issues to the right teams, kept call volume stable despite adding ~250 properties a year, and limited frozen-pipe incidents to fewer than 30 properties — an outcome the customer estimates avoided over $985,000 in call-out costs.

Real Star Property Management

Isaac Schlabach

Co-Owner