Case Study: Burgeon Beer Company achieves a 40% response rate and boosts sales with Medallia Concierge

Burgeon Beer Company Increases Customer Engagement and Boosts Sales with Text Messaging

Burgeon Beer Company, a growing San Diego craft brewery, needed a way to reach a wider audience and drive more visitors and sales. They partnered with Medallia Concierge to deploy a text-messaging program—using keyword-based alerts for new can releases and a "retail" lookup—to connect with customers via SMS promoted on social media.

Medallia Concierge implemented the keyword-driven texting service (e.g., "Join" for release alerts and "retail" for store locations) and helped promote the short code across Facebook, Twitter and Instagram. The campaign achieved roughly a 40% response rate from customers texting keywords and drove increased visits to the brewery along with measurable boosts in beer sales at both the brewery and retail stores.

Burgeon Beer Company

Matthew Zirpolo

Co-Founder/President