Case Study: The North Face achieves clearer, more efficient search investment with Measured

The North Face boosts search efficiency with Measured

The North Face, an iconic outdoor apparel brand, faced a challenge in measuring the true business impact of its Google non-brand search campaigns. Their UK marketing team lacked a rigorous framework to determine if increasing this investment would yield significant incremental revenue without sacrificing efficiency, relying instead on platform metrics that could not prove incrementality. They partnered with Measured to find a definitive answer.

Measured provided a solution by evaluating the incremental impact of these search campaigns, giving The North Face a clearer and more scientific understanding of their contribution to revenue. This provided the evidence needed for the team to make confident investment decisions, allowing them to successfully balance future growth with efficiency.

The North Face